James
Brady
Content Creator
Creative Strategist
Social Media Manager
Influencer Marketing Specialist
As featured in
About
me
Are you looking for a content creator, social media manager, creative strategist, or influencer marketing specialist?
I grew my personal social media following to 500k. I’ve also helped brands:
✅Gain millions of organic views
✅Create top-performing paid ads
✅Go from 0 to 60k followers
✅Skyrocket their sales
➡️Watch this video to learn more about the skills, experience, passion, and results I can bring to your brand.➡️
Table of Contents
Continue scrolling through this portfolio to see the following:
✅Client Testimonials: a few of the many glowing reviews I have received
✅Case Study #1: Ownloop (DTC apparel/accessories e-commerce)
✅Case Study #2: edX (an ed-tech company)
✅Case Study #3: Myndlift (a DTC company in the mental health space)
✅Case Study #4: Quicken (personal finance software)
✅Case Study #5: WALDO (a DTC contact lens e-commerce brand)
✅Case Study #6: Nuanced Media (a marketing agency)
✅Additional videos (B2B services, SaaS, entertainment, pets, apps)
✅Influencer marketing management and paid ads optimization
✅My personal brand (comedy and language learning niches)
Client Testimonials
“James was simply Amazing!!! We have worked with a ton of Upwork freelancers over the years and James is in the top 1%. He was responsive, professional, and did great work. I can't say enough about how happy we are that we worked with James. We will be hiring him again and we recommend that you do so as well."
— Founder of Nuanced Media
“I hired James to create branded content for our brand on TikTok. He was only given a light brief but put together a very high quality piece of content that matched our brand perfectly, and it has been one of the highest performing pieces of ads we have run on TikTok to date. James was very professional and created the content quickly too. I would strongly recommend James to any brand looking for a content creator."
— Global Marketing Campaign Manager
“James has been a stellar partner for my company in our effort to up our video content game. We operate in a niche market that's not always easily digestible, but James has handled every request beautifully. He listens carefully to all feedback and implements it immediately. Definitely check out his work!"
— Senior Social Media and Content Manager
Case Study #1: ownloop
I worked closely with Ownloop to develop and implement a video strategy for their paid ads and organic content.
I created the content from start to finish (ideation, scripting, filming, and editing). By using strong hooks, showcasing the products in eye-catching ways, and using data to optimize the strategy, I helped this client exceed their sales goals on TikTok, Instagram, and Facebook.
Here ➡️ are some top-performing paid ads that also drove conversions as organic posts.
Case Study #2: edX
Founded by Harvard and MIT, edX partners with universities and companies around the world to provide game-changing online learning programs for students, professionals, and organizations.
As the leader of edX’s TikTok launch, I trained a team in TikTok marketing, created high-performing content from start to finish, drove conversions, and grew the edX TikTok account from 0 to over 60k followers.
I also leveraged my short-form video skills to create some of the best-performing paid ads in edX’s history and drive record-high traffic levels to the edX Instagram account through Reels.
With thousands of instant organic views, nearly 1k likes, over 300 shares and saves, and tons of positive comments, this video drove many users to edX. Click here to view it in TikTok.
By teaching viewers about a unique and exciting offering, this video drove new users to the edX platform.
To establish trust and help build a community of learners, this video showcases edX’s values through educational and inspirational content.
With over 175k organic views and thousands of likes, comments, shares, and saves, this video’s use of trends and humor drove record-high conversions. Click here to view it in TikTok.
Case Study #3: Myndlift
Myndlift is a leader in the neurofeedback space. You may have seen their products on the Netflix show Quarterback. Myndlift’s app, coaching services, and brain-sensing headband make it easy and fun to improve your brain health.
I worked with Myndlift’s team to help establish and maintain a visual identity and voice for the brand. By filming and editing educational videos that help customers understand and address their obstacles, I helped Myndlift build a community of enthusiastic users and increase its sales.
Here is a link to Myndlift’s Instagram account. Below are examples of some top-performing paid ads and organic posts.
Case Study #4: Quicken
Quicken is a global leader in the personal finance and money management software space.
By creating high-value educational content, I helped this brand maintain high levels of engagement and grow its YouTube subscriber count to over 19k. My content also helped the brand increase downloads of the Simplifi app.
Here is a link to Quicken’s YouTube channel. Below are some examples of videos I created from start to finish for Quicken.
Case Study #5: WALDO
With over 188,000 likes, the TikTok ad I created for WALDO Contact Lenses (@waldo_vision) dramatically increased sales volume and is one of the brand's highest-performing ads of all time. I created this video from start to finish with very minimal guidance.
Case Study #6: Nuanced Media
Nuanced Media is a full-service marketing agency for Amazon and e-commerce brands. Multiple publications have listed Nuanced Media as one of the best marketing agencies for Amazon sellers. Nuanced Media’s affiliate brand, eComMatch, specializes in connecting e-commerce brands with vetted service providers.
My YouTube, TikTok, Instagram, and Facebook ad creatives helped Nuanced Media increase conversions and expand its presence.
Additional Videos: B2B Services/Saas
Here ➡️ are some videos I created from start to finish (ideation, research, scripting, filming, and editing) in the B2B services and SaaS niches. These videos helped drive conversions and build brand awareness on multiple platforms.
Additional Videos: entertainment
Here are some videos I created from start to finish (ideation, research, scripting, filming, and editing) in the entertainment and pop culture niche.
The content shown here drove high levels of engagement, with each of these videos accumulating 182k - 730k organic views.
⬆️This video has over 182.7k organic views. View it in TikTok.
⬆️This video has over 226.8k organic views. View it in TikTok.
⬆️This video has over 440.9k organic views. View it in TikTok.
⬆️This video has over 730.1k organic views. View it in TikTok.
Additional Videos: Pets and apps
Here is a video in the content creation apps/tools niche, as well as some content I created for a pet influencer.
influencer campaigns I managed
I combined my content creation, marketing, and project management skills to help clients:
- Develop and implement influencer marketing strategies
- Recruit, vet, and onboard high-quality influencers
- Develop compensation packages and collaboration agreements
- Create content briefs
- Ensure a smooth and successful collaboration process.
My influencer marketing projects include Bambaw, Chateau Tableware, nuFYX, Ling’s Moment, and Shea Moisture.
Creative Strategy services for Paid Ads Optimization
As a creative strategist for Rexo Digital Solutions and Winning Ads Media, I used a data-driven strategy to create content briefs and scripts for video ads in niches such as online education, beauty, and apparel. I also coached a team of content creators and video editors.
After analyzing KPIs such as the click-through rate, watch times, and conversions, I optimized the creative briefs and scripts to increase the profitability of our clients’ ads. Many of the videos I ideated and optimized were the best-performing ads in their respective verticals.
My personal brand
I grew my personal social media following to over 500,000 followers. Though my primary platform is TikTok, I also have highly-engaged followings on Instagram and YouTube.
I mainly create comedic content about my experiences with traveling and learning languages. All of my personal content is in Spanish, and most of my audience is based in Mexico.
My videos have accumulated millions of views and have even been featured in major media outlets, such as Imagen Televisión, Distrito Comedia, Inventadas, and El Heraldo de México.